How Kim Kardashian's Skims Secured $670 Million in Funding: 3 Pitch Deck Lessons for Entrepreneurs

When Kim Kardashian launched Skims, some might have thought its success was guaranteed—after all, who wouldn’t buy shapewear from one of the world’s most famous women? But let’s be real: fame alone doesn’t get you $4 billion in valuation. For those who aren’t reality TV royalty, the Skims story offers serious insights into what makes investors say, “Take my money!”

According to the Daily Mail, Imaginary Ventures invested $5 million in Skims' 2019 seed round. This was followed by Josh Kushner’s Thrive Capital, which led its $154 million Series A, and Lone Pine Capital, which led its $240 million Series B. After a host of other VC backed investments, Skims funding total hit $670 million in 2023.

Beyond Kim’s star power, Skims’ triumph is rooted in strategies that every entrepreneur, founder, and dreamer can adopt—even if you’re building your brand from scratch. Let’s unpack the game-changing moves that made Skims a four-time unicorn and what they teach us about crafting a pitch deck that brings in the funds. Here are three key elements that will turn your pitch deck into an investor magnet: 

Filling a Gap in the Market

Every great pitch starts with a killer problem-solution combo, and Skims nailed it. Before Skims, the shapewear industry was dominated by unflattering, uncomfortable products that failed to cater to diverse body types and skin tones. Skims didn’t just sell shapewear; it offered inclusivity, comfort, and style. This revolutionary approach turned an overlooked category into a fashion must-have.

For entrepreneurs seeking funding, the lesson is clear: identify a gap in the market, show how your product fills it, and position your brand as the game-changing solution the masses have been waiting for.

High Rate of Repeat Purchases

Investors love data that screams, “Customers can’t get enough!” According to PitchBook Skims’ pitch deck highlighted an impressive $456,000 in return purchases in its first quarter, proving that customers weren’t just buying—they were coming back for more. This kind of data demonstrates both customer loyalty and the potential for long-term revenue.

 For entrepreneurs, showcasing retention metrics in your pitch deck can be a gold mine. Don’t have the numbers yet? Conduct small-scale tests, or build strong customer testimonials to show demand and customer loyalty.

Scalability into Activewear and Menswear

One of Skims’ smartest plays has been its ability to expand beyond its original offerings. What started as a shapewear brand has grown into activewear and menswear—categories with massive market potential. This scalability shows investors that Skims isn’t a one-hit wonder; it’s a brand that can adapt and grow with consumer demand.

For entrepreneurs -- your pitch deck should highlight how your business can evolve. Investors want to see that you’re not just thinking about now but also planning for future growth.

Your Move, Founder

So, what’s your version of the Skims story? Whether you’re crafting your first pitch deck or refining one for the millionth time, remember: the key is to position your brand as a solution that’s too good to ignore, backed by data and a vision for growth. Securing funding requires more than a pretty pitch deck it’s about aligning your passion with data-driven insights and a bold plan for scalability.